What is a blog? | Definition from TechTarget (2023)

What is a blog? | Definition from TechTarget (1)


  • Nick Barney,Technology writer

What is a blog?

A blog, short for weblog, is a frequently updated oneHomepageused for personal comments or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.

Most are written in a conversational style to reflect the blogger's voice and personal views. Some businesses use blogs to connect with target audiences and sell products.

Blogs were originally called weblogs, which were websites that consisted of a series of posts arranged in reverse chronological order, with the most recent posts appearing at the top. They were regularly updated with new information on various topics.

Today'sblogs are more likely to be a personal online diary or commentary related to a business that is frequently updated and intended for public consumption. Blogs are still often defined by their format, consisting of a series of posts posted on a single page in reverse chronological order.Many blogs are collaborative and include several authors who often write about a single theme such asEngadget, a tech blog with multiple authors.

A blog is usually devoted to a topic of interest to a target audience - such as fashion, politics orInformation technology. Blogs can be thought of as providing ongoing commentary on a theme. They are intended to engage with a community interested in a topic and the personality or products of the blogger or sponsoring company. Bloggers often choose unique domain names that reflect the current topic, such asNot another cooking show, a food blog.

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Bloggers control their content and don't need to rely on other outlets to publish their views and connect with an audience. Monetization strategies let bloggers monetize their writing and sometimes build entire careers.

What is a blog? | Definition from TechTarget (2)

What is a blog used for?

The first blog sites were essentially online personal journals or diaries. They became popular for their regular content updates, personal views,amalgamationinteresting links and the opportunity to engage in the comments section with the blogger and their audience.

Blogs have come a long way from their early days as online journals, although it's still a popular reason people start a blog. They have also become an important way for buyers to gather information about the products and services they are investigating.

According to Gartner, most customers do much of their purchase research online,Spendingonly 5% of their time with salespeople. In response to this trend, blogging has become an effective way for organizations to create authoritative content that is attractive to buyers doing their own research. Most business blogs end up promoting their product in hopes that readers will be ready to buy after reading and learning from the blog.

What is a blog? | Definition from TechTarget (3)

Some other reasons people start blogs include the following:

  • Share views and connect with an audience.Blogs provide many writers andthought leaderswith an outlet to share information and their views with a wide audience. Instead of relying on publications to publish their content or write about their business, individuals and businesses communicate directly with their audience. Blogging is an effective way to raise awareness of a topic or product and to build an online community around it.
  • Build a business and sell products.Blogging is a popular practice for businesses trying to gain credibility in their industries, build high search engine rankings, connect with a target audience, and identify sales leads. Using search engine optimization (SEO) strategies, blog content can turn a business blog into an authority on a technology or market. In this way, a company can reach a wide audience that regularly visits or links to its website and buys its products.
  • Create awareness.Blogs are an effective way to raise awareness of issues and causes and to influence public and government opinion. Many nonprofits use blogs to build social and political campaigns that inform audiences about an issue and keep them engaged in the development of the issue.
What is a blog? | Definition from TechTarget (4)

What is a blog post?

A blog post is the content of a blog. Posts are frequently updated and often organized in reverse chronological order, with the most recent blog post appearing at the top.

Each post covers a subtopic of the blog and links back to the blog itself. For example, blog site Engadget focuses primarily on technology news and consumer electronics reviews. Each blog post covers a specific piece of electronic or technology news. But posts on the site also cover topics adjacent to electronics, such as movies and other forms of entertainment that overlap with the technology field. For example, a post looks at afilm dramatizationof the popular video game chain GameStop.

Bloggers use their posts to attract audiences and rank high on search engine results. Business blog posts are often used at the beginning of the sales funnel, describing a product buyer's journey. They serve as the audience's introduction to a company and its products. Bloggers can use these posts to build content around more keywords and current trends that their audience is searching for and turn those visitors into customers.

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What is a blog? | Definition from TechTarget (5)

What is an example of a blog?

Computer Weekly Editors Blogis an example of a tech blog that follows the basic blogging format. The homepage is in reverse chronological order, with the most recent posts at the top. The blog is continuously updated with new blog entries.

This blog is typical of blogs that are extensions of organizations. It includes a side menu that lists all the blogs Computer Weekly offers, as well as a menu at the top that links back to Computer Weekly's non-blog content.

What is a blogger?

A blogger is a person or company that blogs. Anyone can be a blogger, such as experts in certain fields, laymen who simply like to write, writers trying to build careers, and companies looking to attract an audience and become thought leaders in their industry.

Some bloggers are independent operators, while others are employed by companies as contractors or full-time employees. Often working in marketing or customer service departments, these bloggers create marketing-driven content about their company's industry and products.

History of the blog

The first blog, Links.net, was created in 1994 by Swathmore College student Justin Hall and is still active. However, the expressionweblogwas first coined in 1997 when blogger Jorn Barger used it to refer to bloggers' mission to "log the web".

In 1999, programmer Peter Merholz coined the termblogby breaking the sentenceweblogind iwe blogin the sidebar of his personal blog. Later that year, the blogging service Blogger was released, which was the first online blogging tool to officially use the termbloginstead ofweblog.

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Since then, other types of blogs have emerged, such asvlog-- short forvideo log- which is a video-based method of blogging.Live blogwas coined to describe a series of live recordings of events as they happen, such as a sports game or political debate. Both terms have fallen out of use after these forms of blogging were incorporated into the capabilities of social media platforms such as Facebook, Twitter, and Instagram.

How do bloggers get paid?

Many early blogssyndicated their content to subscribers using RSS feeds. RSS is a popular type of content distribution tool that is good for generating awareness, but it does not generate direct income. Bloggers have found other ways to share their work and generate income.

Here are five ways bloggers can make money:

  1. Salaried or collective bargaining position.Businesses hire bloggers as full-time employees and freelance contractors. In these positions, they often work as part of content marketing or public relations departments and create content about the organization's products or services.
  2. Placing ads on a blog is one of the simplest ways to make money. Like any other website owner, bloggers can join ad networks to place ads on their site or use themprogrammatic advertising. The blogger is paid by impressions, which is every time a visitor sees the ad. They also get paid every time a viewer clicks on the ad. In the case of successful blogs like HuffPost, the ad networks reach out directly to bloggers with a request to run ads.
  3. Affiliate marketing.Bloggers partner with companies that pay them to promote their products. Often a company will give the blogger a uniqueURLto the company's product website that, when a visitor clicks and makes a purchase through it, pays the blogger a commission.
  4. Sponsored posts.Companies pay bloggers to create content about theirsfeelor product. A blog must have a large enough target audience so that the promotion reaches many viewers. Bloggers also reach out directly to companies that offer products they would like to sponsor.
  5. Sale of products, services and subscriptions.Many bloggers are companies or business-minded people who sell digital or physical products. Blogs are a great way to attract an audience to a blogger's products. Bloggers who have established authority as experts or thought leaders in their field often offer personalized services and exclusive content to their audience. Bloggers can become coaches and consultants and offer courses, memberships and subscriptions where audiences pay them directly for expert advice or exclusive content. For example, a blogger who writes about finance may offer services to become a client's financial coach or offer expert advice hidden behind a paywall.

Blog vs. website: What's the difference?

Blogs generally update regularly and offer engagement through the comments section. Websites often offer static information about a person, company or topic and do not always change frequently.

However, the conditions are not mutually exclusive. A blog can be part of a website. For example, a business blog is often the subsection of a business website that engages with an audience and frequently updates with new content about products and the industry.

On the other hand, blogs are often the website itself. This is especially true for personal blogs that do not offer services or products. In this case, there is limited content other than the blog. The only page that can exist outside of blog posts are contact pages.

Blog vs. wiki: What's the difference?

Blogs and wikis share some similarities, but they differ in several ways.


INwikiis a server program that lets multiple people collaborate to create and update website content. They tend to have the following characteristics:

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  • focus on reporting and updating facts;
  • the format is topical rather than chronological;
  • use anonymous writers and editors; and
  • do not include comment sections.


Blogs are websites or parts of websites. They can collaborate and usually take the following approaches:

  • voice and personality driven;
  • arranged chronologically;
  • may be anonymous, but often are not; and
  • include a comment or other section to interact with readers.

How to start a blog

There are four steps to follow when creating a successful blog:

  1. Choose a blog and hosting service.There are many platforms - such as Blogger, Medium, Squarespace, Tumblr and WordPress - that help users build and design blogs and also provide templates to follow. Some services also offerweb hosting, where they store the page on a server with a unique address.
  2. Choose a target group and topic.A defined audience and dedicated topics make it easier to attract visitors. This approach provides more opportunities to use targeted keywords that rank high on search engines. A targeted target group is also important in terms of building a personality and unique voice for the blog.
  3. Update regularly with SEO in mind.Blogs generate the most traffic when they are updated frequently and usedeffective SEO strategies. SEO helps blog owners choose keywords and strategies that will make their blog rank high in search engine results, making it more likely that visitors will find their site. There ismany free SEO toolsbloggers can use to get started.
  4. Some monetization, such as ad placements and offers for products and services, can begin in the early stages of a blog. Even if a blog is just starting out, monetization can generate earnings for page views or small product purchases.
What is a blog? | Definition from TechTarget (6)

The future of the blog

Blogging has seen many of its once defining features usurped by other web services and applications. The ability to interact with an audience through comments, live updates and avlogare now ubiquitous features on YouTube, Facebook, Instagram, Twitter and other social media.

The growth ofpodcastshas also replaced the proliferation of vlogs. Services like Substack let authorsget paid for contentthrough subscriptions and attracts writers away from the blogging model.

But blogging remains a popular activity even after nearly 30 years. Tumblr, one of the most popular blogging sites, hosts more than 550 million blogs. Blogging is also a lucrative career choice, with blogs like HuffPost, Mashable and Gizmodo enjoying success as popular websites.

And for a business that sells products, blogs remain one of the most effective ways to generate web traffic, build authority in their field, and attract customers. Most modern businesses continue to seek competitive advantage through their blog posts.

Blogs are an effective way to build leads and customers for businesses. Learn8 reasons why blogs are important for businesses.

This was last updated inseptember 2022

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What is the technical definition of blog? ›

A blog, which derives from the term “weblog,” is a website designed to make it easy for users to create entries in chronological order. The entries are then displayed in reverse chronological order (most recent entry first) and are generally archived on a periodic basis.

What is blogging good definition? ›

What is Blogging? Blogging definition: blogging is the act of creating written content for your website's blog. Blogging first became a practice in 1997 as a way to share information and insights but has since become a key part of content marketing and inbound marketing.

What is a blog with examples? ›

A blog is a website or page that is a part of a larger website. Typically, it features articles written in a conversational style with accompanying pictures or videos. Blogging is a fun and flexible way for self-expression and social connection, so it is no wonder blogs have become very popular.

What is a blog and what is its purpose? ›

A blog is a web page that you update on a regular basis. Oftentimes, brands have blogs right on their websites, making it easier for users to find and engage with your posts. Within your blog, you can share long-form articles that over topics your target audience may want to read or learn about.

What is the definition of definition in technical writing? ›

Definitions in technical writing refer to explaining the meaning of a word as it relates to the subject being discussed. Definitions can solve problems and clear up confusion within a document. Providing a definition for your readers will enable the writer and the audience to have a unified understanding of a term.

What makes a definition technical? ›

A technical definition contains text and code that allows someone familiar with the data system to extract the data that corresponds to the functional definition.

What is blogging in easy words? ›

The answer to “What is blogging?” is that it is the process of creating blog posts and publishing them on a website. The website can be owned by an individual or a company, and the posted content can be articles, photos or other digital media. Blogging often involves sharing long-form articles on a specific subject.

What is the original meaning of blog? ›

Definition of a blog

The word blog is a combined version of the words “web” and “log.” At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web.

How do you create a blog definition? ›

How To Blog
  1. Choose your target audience.
  2. Brainstorm content ideas frequently based on your market segment.
  3. Research and review a content management system (CMS).
  4. Create a blog strategy and editorial calendar.
  5. Pay attention to article structure.
  6. Become an expert in marketing and promoting your blog.
  7. Learn about SEO.
Jan 8, 2020

What is blog in one sentence? ›

A blog (a truncation of "weblog") is an informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page.

Why is blog important? ›

Blogs allow you to update your content regularly

Google and other search engines like freshness, and new content scores highly. By writing a blog you gain the ability to regularly add new content to your site, something that will keep the search engines happy and will help your rankings!

Why do people use blogging? ›

It's a great way of meeting new people, globally or locally. Blogging helps to spread ideas and connections beyond geographical boundaries. It is one of the best way to connect with like-minded people, and also share your thinking about certain issues.

What are the 3 types of technical definition? ›

There are three main types of technical definitions. Power definitions. Secondary definitions. Extended definitions.

What are the two types of definition in technical writing? ›

There are three types of definitions commonly used in technical writing: Parenthetical definitions. Sentence definitions. Extended definitions.

What are 3 main parts in a technical document? ›

Technical writing is composed of three main parts: front matter, body and end matter. Front matter is the information that is presented before the body of the document. Front matter can include: Title pages.

What are the 4 types of definition? ›

Here are just four among the many types of definitions: (1) Definition by synonym; (2) Ostensive definitions; (3) Stipulative definitions, and. (4) Analytical definitions.

Are technical definition and technical description the same? ›

Technical descriptions are similar to technical definitions. but technical descriptions can be stand-alone documents, whereas technical definitions are always components of a larger document.

What are the two methods of writing a blog? ›

Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting (my preferred workflow), or you can chip away at it gradually over time.

What is another name for blog? ›

What is another word for blog?
6 more rows

How is a blog different from? ›

Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first).

What are the four elements of a blog? ›

4 Essential Elements to Writing a Great Blog Post
  • An attention-grabbing headline. A good blog post is about one topic, one story, one idea. ...
  • A captivating lead paragraph. You know how much first impressions matter, right? ...
  • Interesting supporting points. This is the body of the article. ...
  • A compelling call-to-action.

What is the meaning of blog in Oxford dictionary? ›

noun. /blɒɡ/ /blɑːɡ/ (also less frequent weblog) ​a website where an individual person, or people representing an organization, write regularly about recent events or topics that interest them, usually with photos and links to other websites that they find interesting.

What is the most common blog? ›

Reasons to blog

The most common type of blog is the small business blog. These blogs are written to market a business's products or services to prospective customers.

How long should a blog be? ›

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.

How do you write a blog for beginners? ›

Blogging tips for beginners
  1. Choose a blog niche.
  2. Research your audience.
  3. Draw inspiration online.
  4. Learn what people are searching for.
  5. Use keywords strategically.
  6. Structure your blog by category.
  7. Create an editorial calendar.
  8. Start with an outline.
May 4, 2021

What are the three 3 essential elements of blogging? ›

In this article, we are going to cover the three key elements that make a blog successful: content, design and branding.

What is the easiest type of blog? ›

Tutorials and How-to Guides. Tutorials and How-to guides are probably the simplest type of blog post you can work on. They are easy because they involve you talking about things you are already familiar with such as your product or service.

What is a good blog structure? ›

What is the best structure for a blog post? A good structure for blog posts nests information inside H1, H2, and H3 headline tags, uses questions people ask to identify sections, and within each section links to another article (usually created at the same time) to expand on those sections.

What is the most important part of a blog? ›

Blog posts are obviously the most important part of your site, since they are what draw readers in and hopefully get them to come back for more content. In addition to an attention-grabbing title, you need to write an introduction for your blog post that instantly hooks readers.

What are 3 benefits of blogging? ›

Top Reasons and Benefits of a Blog
  • Blog Brings Traffic to Your Website.
  • Helps you Generate More Leads and Conversions.
  • Helps you Repurpose Content for Other Marketing Channels.
  • Helps you Build Authority in Your Industry.
  • Helps You Strengthen Brand Recognition.
  • Helps You Build an Engaging Audience.
Jan 3, 2023

Do bloggers make money? ›

How much money can you make when blogging as a beginner? Finance blog Millennial Money reports that after just two years of building traffic and subscribers, bloggers can make upwards of $100,000 annually. Within the first year, bloggers can make $500-$2,000 per month.

What are the rules of blogging? ›

Keep reading to learn about the other rules successful bloggers follow.
  • Create a lot of content. The first for effective blogging is to write a lot. ...
  • Stick to the point. ...
  • Analyze everything. ...
  • Stay consistent. ...
  • Never stop learning. ...
  • Be a self-motivator. ...
  • Be persistent. ...
  • Make a plan.
Jul 25, 2020

Who pays a blogger? ›

Ad networks then pay bloggers based on how many views and page impressions their blogs, which contain these ads, receive. Bloggers don't need to worry about transacting or engaging with brands – everything is handled by the network.

Why is it called blog? ›

The word blog is a portmanteau of the words “web” and “log.” The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form “blog” is credited to Peter Merholz, who jokingly broke the word weblog into the phrase web log in the sidebar of his blog Peterme.com in 1999.

Do people still read blogs? ›

People absolutely still read blogs regularly. With the most recent stats, blogging isn't going anywhere, at least for a while. Blogs are an excellent marketing tool to help you reach your business goals and make more money.

What is the difference between blog and technical writing? ›

Unlike technical writing, which is more straightforward and rigid, blog writing requires writers to talk about technical subjects in a way that's enjoyable to read and easy to understand.

How do you write a technical blog example? ›

How to write your technical blog
  1. Research the topic area. As mentioned earlier, researching your topic thoroughly before you start is essential. ...
  2. Do SEO & keyword research. ...
  3. Create a blog outline. ...
  4. Get expert feedback. ...
  5. Write your blog. ...
  6. Get more feedback. ...
  7. Publish your blog.
Aug 11, 2020

What is the best definition of a blog quizlet? ›

What is the best definition of a blog? A site allowing only very short (around 140-character) posts.

What term is used for blog? ›

Blog - This is short for web log or weblog. Frequently it's a type of website or part of a website. Blogs are usually maintained by an individual or group of people.

What is the importance of technical blogs? ›

Technology blogs are also essential in offering readers unbiased reviews of products related to technology. These reviews are largely objective and can equip readers with sufficient information to help them make informed decisions about what devices would be best suited for their needs and so on.

What is the main difference between a blog and an essay? ›

Essays are for a specific audience (your professors) to show what you've learned. They expect an in-depth analysis of the assigned books and perhaps from secondary sources as well. Blog posts are for a more general public to entertain them or educate them in a brief and engaging style.

How many words should a technical blog be? ›

2,300 - 2,500 words: Welcome to the golden blog post length as determined by search engines. A common blog post format seen here is listicles, as they tend to give a complete picture at length. These articles are typically thorough and educational, and therefore have a much higher chance of ranking on search engines.

What is the blog mostly about? ›

Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren't limited by geographic location.

What is the main part of a blog? ›

Blog posts are obviously the most important part of your site, since they are what draw readers in and hopefully get them to come back for more content. In addition to an attention-grabbing title, you need to write an introduction for your blog post that instantly hooks readers.

What two words does blog stand for? ›

The word blog is a portmanteau of the words “web” and “log.” The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form “blog” is credited to Peter Merholz, who jokingly broke the word weblog into the phrase web log in the sidebar of his blog Peterme.com in 1999.

What is the difference between a blog and a website? ›

A website focuses more on “static” pages. Static pages are pages of content that don't frequently change, like an About Us page or a Contact Us page. A blog has more dynamic content. Blog posts, or articles, are published by the blog owner regularly and can appear in social feeds or be emailed to subscribers.


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